Jeff Martin Auctioneers wins NAA 2017 Marketing Competition awards

(COLUMBUS, OHIO) Local auction company Jeff Martin Auctioneers was among the winners of the 2017 National Auctioneers Association (NAA) Marketing Competition, presented in partnership with USA TODAY.

Among 850 entries, only the top marketing campaigns emerged on top. Jeff Martin Auctioneers was awarded first place for it’s entry submitted by Britney Ross in the Photography Division: Technology In Use at Auction, “Gentlemen, start your engines.”

The company also was awarded second place for it’s Print and Digital Division Automobiles & Trucks Postcard entry also submitted by Britney Ross.

Jeff Martin Auctioneers will be formally recognized for its achievements at a private reception July 13 during NAA’s 68th annual Conference and Show in Columbus, Ohio. Award recipients will be presented with their awards at that time.

According to NAA, the annual NAA Marketing Competition, presented in partnership with USA TODAY, continues its rise as the premier contest for NAA members to showcase their marketing efforts. The total number of entries again showed healthy member participation as seen over the past several years, and the quality level of those entries again was impressive. This year, top-level marketing efforts came forth from 22 states ranging nearly coast-to-coast.

The competition featured 56 sub-categories in seven categories across three divisions. Categories included but weren’t limited to: Postcards, Brochures & Catalogs; Newspaper/Magazine Print Advertising; Public Relations & Marketing; and Digital & Social Media.

The task of determining winners was given to a panel of marketing and advertising professionals who represent backgrounds in branding, promotion, media, public relations and graphic design. Judging criteria included considerations such as creativity, message, ad effectiveness, clarity and visual appeal.

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